Most people know that financial planners or broker-dealers are not likely to be churning their clients like wire houses, so this means that their trades would indicate a better trend of market dynamics then the day-to-day fluctuations in the market caused by program trading or straight stock brokers at wire houses. There are many charts that technical traders watch that help them see trends in the market, the question is; are charts of financial planner’s trades of buying and selling a decent indicator of future trends in market direction?
One technical analyst who writes a column for one of the major newspapers in the financial sections states: “The theory behind using this indicator is that people tend to be bullish after they buy, and bearish when they sell.”
Thus, if the financial planners are making lots of “buy-trades” they are bullish and tend to recommend a bullish outlook or perhaps call a buy-signal for their clients. Whereas, when making “sell-trades” they are telling their clients that the market is weak and thus, not telling them to buy yet?
Yes, perfectly logical or one could say “During the time they buy or sell,” and for a short duration afterward. Yet, I take issue with this because many investment advisors during let’s say December will be selling their junk to take the tax losses to save on income tax for their clients. And they plan on replacing these sales into better upside bets for the potential uptick, into solid companies or into safety.
Therefore, if they are selling for tax losses, then re-invest that money in another category, are they really “Bearish” during that period? I say, NO. If this is the case, then the financial planners will be both buying and selling in the same couple of days as they reposition portfolios.
So, your chart of this will have changes, but those changes will not indicate much of anything, and cannot be used as an adequate predictor of monthly, or quarterly trends in the overall market, and I am sure there are other cases which will cause this chart to give false readings.
Indeed, whereas I agree with this as a valuable chart, I also realize that there are other scenarios that play out during December each year as investment advisors protect their investors from tax hits. Now then, if we use such charts in a “café” of charts to look at trends in the market for technical analysis of when to buy at the bottom or sell at the top, it is of value. But investor beware, there is a lot more to this game than just looking at one type of chart. [read; "The Black Swam" for instance].
Well, we all know that the market and the economy are not the same and yes, it is a lot about perception, trust, confidence, and fear. Along with technical analysis, mathematics, policy, politics, currency, interest, regulations, taxes, etc.. I guess, it does make sense to study a little psychology and philosophy along with it all. I’d warn both technical analysts and day-traders not to over educate yourselves; so perhaps all this is worthy of some more thinking?
You can promote just about anything online. Whatever you promote, however, won’t make you the most money on your first campaign. That is the normal inevitable cycle of any kind of business, and that includes the online business.
This is why choosing your internet marketing direction well, is a key to your success.
The industry you choose is not necessarily a key to your success in itself. There are profits to be made within any industry, and it comes down to the research you put within your industry/market/niche. Learn your industry, become an expert at it, and deliver the appropriate information to the right people, and you are bound to make money.
Once you’ve found your industry/niche, your next step is to choose your marketing direction.
If you are starting in network marketing, or if you are still not sure about what you should go with, you have to know that there are two main directions you can take in online advertising, unlike any other kind of advertising, and that is PAID advertising techniques, and FREE advertising techniques.
Free advertising techniques have the same advantages as the paid ones in the sense that even though they are free, they will promote you and your product, and it won’t make any difference for the interested prospect. Blogs, articles, websites, and free ads are all forms of free advertising.
If you are starting off with a limited budget, I would recommend you to start off with free advertising. If handled well it can be as rewarding as the paid techniques, and allow you to make mistakes while learning from them along the way.
If you have a budget, and are thinking about using PPC (Pay Per Click) technique, you will save a lot of money by studying PPC well, before you invest in this area of advertising. If you don’t, you will end up spending money without getting many good results. Always remember, internet marketing is ALL about knowing what you are doing. Knowing what you are doing will save you a lot of time and money.
If you want to learn more about the resources available to you, they are here for the taking. Enjoy your study, and make your internet marketing direction the right one for you.
I am glad you have found this article. I am writing it with your best interest in mind, I truly want you to succeed at anything you choose to do in life, and with the right mindset, determination and will to succeed, you will find the way.
If you are like %95 of people “online” trying to make a buck, the “trying” stems from not having the Marketing Direction you need. Like a lonesome bird flying south for the winter, we’ve all see the solo flyer headed north…when he needs to be with the pack heading south!
It’s obnoxious and time consuming to see adds for this and that in every stinking corner of the internet. It makes you feel like an anxious dog with to many bones to chew on, and you end up wasting valuable “chew time” on all the bones, when you really just want to eat one!
A honest marketing direction includes a plethora of knowledge for every play of the game, but also, and most importantly it is variable and applicable to each individual. Some strategies just don’t resonate with people. Google PPC works great for some, while others it may be in Social Media, or maybe in forum marketing.
Another key to a great Marketing Direction is to have a support group of like-minded individuals to help you when you get stuck. No matter how successful you are or you become, you will always be faced with a hurdle to jump. That is just a fact of life and it pertains to every aspect of life as well!
If your tired of listening and ‘forcing’ yourself to learn your up-line’s strategy that truly just doesn’t “feel right” and resonate with your passion, by reading this, your now headed in the right direction.
The ultimate key to success with anything in life is to follow your passion, your interest, your heart. Dogs are passionate about loving there owners. That’s really the truth, you ever notice how happy they are to see you every day. They truly love life.
Now I know I am mixing family pets with giving you advice on the right Marketing Direction, but when you really look at it, were all animals. Find what makes you happy and go with it! Don’t think just do!
Direct marketing remains a powerful media channel. Yet, in today’s multimedia environment some question the value of direct marketing. The best way to pin down the truth of that sentiment is to look at the advantages and disadvantages of direct marketing vs. digital marketing.
Advantages of Marketing Direct
• Remains an effective and popular media channel. In a survey of marketers, 57% said they considered print media such as white papers and research reports effective. Besides its effectiveness, it’s also still popular. For example, 61% of marketers use white papers.
• A workhorse media channel that educates, brands, and more. The bread-and-butter of B2B marketing consists of educating potential buyers about complex products and solutions. You have research reports, brochures, and data sheets, to name a few. Marketing direct also offers a cradle-to-grave solution that includes branding, lead generation, and customer nurturing.
• Tailored content to targeted audience. Marketing content comes in various forms to address prospects’ needs in any phase of the buying cycle. So B2B marketers can easily tailor their information to a specific audience. Why is that important? It’s essential because it ensures you provide relevant, useful and timely information your prospects want and need.
Disadvantages of Marketing Direct
• Social media’s explosive growth will crush marketing direct. Trends clearly show growth in online and mobile media consumption. Meanwhile growth in marketing direct shows no growth. We may have reached an inflection point, with digital media being the preferred way to engage prospects.
• Decision makers don’t have time to read. Today’s marketing makes reading optional. Media-rich tools like blogs, micro-blogs, SlideShare, Vimeo, You Tube, photos (Pinterest) and infographics, deliver marketing messages quickly and easily, while entertaining you.
• Real-time marketing can’t be beaten. Social media’s growth in part depends on its instantaneous messaging and responsiveness. You can post a social media tweet or post and have it reach your target audience in seconds. Customer engagement with social media is unrivaled.
Go with Tried-and-True or Up-and-Coming?
In nutshell, marketing direct clearly remains a stalwart. It’s effective. It’s efficient. And it’s still highly consumable in the B2B space.
On the flip side, growth in digital marketing shows impressive growth. It’s catching on fast. Given this backdrop, rather than throwing your eggs in one basket, you can benefit from combining marketing direct and digital.
Combining them helps smooth out the ups and downs of both for maximum effectiveness. The synergies of these two offer more than either channel can deliver on its own.
That makes a strong case for continuing to exploit both. Looking at them this way, you’ll maximize your marketing spend and produce more engaging, relevant, and consumable marketing content.